360 Design Budapest Doubles Up: The Regionally Influential Exhibition Wins Another Red Dot Award
Budapest, 25 August 2025 – Adding to its previous international recognitions, 360 Design Budapest has won another Red Dot Award. At one of the world’s most prestigious design competitions, the 2024 exhibition’s communication and brand experience concept was recognised with this distinguished honour. The award serves as a confirmation of the significant role the exhibition plays in showcasing Hungarian designer products and industry solutions regionally, in increasing businesses’ international visibility, and supporting their entry into foreign markets.
As the flagship programme of Budapest Design Week, the 360 Design Budapest exhibition was held in the former waiting hall of Nyugati Railway Station last October. The exhibition, organised by the Hungarian Fashion & Design Agency, presented a wide selection of Hungarian and international products, nearly 300 objects, showcasing the cream of regional and domestic design. Visitors could encounter works by renowned creators, products from well-known design brands, as well as design objects by emerging young designers and artists at the exhibition. At one of the best-known competitions of the global design scene, based on the international professional jury’s decision, the exhibition could take home the 2025 Red Dot Award in the Brands & Communication Design category.
The fact that 360 Design Budapest consistently maintains a high professional standard year after year is clearly demonstrated by the exhibition having already earned this recognition in 2021. At that time, the jury honoured the creativity, execution, and communication of the phygital (physical and digital) exhibition concept with the highest distinction. 360 Design Budapest became the first Hungarian exhibition to receive this prestigious international award in history.
Earlier International Recognitions of 360 Design Budapest:
• Red Dot Award: Brands & Communication Design (2021) – Awarded to the 360 Design Budapest phygital exhibition.
• A’ Design Award & Competition – Bronze (2021) in two categories (Event & Happening Design; Interior Space & Exhibition Design).
• 11th Global Eventex Awards – Gold (Virtual Expo) and Bronze (Art Event).
“The new Red Dot award is not only a prestigious professional recognition for us but also a confirmation that 360 Design Budapest, as one of the flagship events of Budapest Design Week, represents the forefront of Central European design. Our mission is to increase the visibility of domestic and regional creators, support Hungarian designers in entering international markets, and provide a platform for sustainable and innovative design directions. We are moving forward consistently on this path and remain committed to supporting the Hungarian creative scene on the global stage,” highlighted Zsófia Jakab, CEO of the Hungarian Fashion & Design Agency, in relation to the award.
This year, the Hungarian Fashion & Design Agency is hosting 360 Design Budapest from October 9 to 19. The exhibition and side events serve as a meeting point for the profession and the public, offering insight into the diverse range of products by Hungarian and regional creators featuring furniture, object culture, and digital design. Thanks to this, in the autumn, Budapest is becoming a hub for Central European design once again, where visitors can look forward to inspiring presentations, exciting trends, and the latest solutions in the creative industry.
