Creative Hungary (formerly known as the Hungarian Fashion & Design Agency) is a state institution responsible for developing Hungary’s creative industries. Since 2018, it has provided structured professional support to actors in the fashion, design, beauty and gaming sectors. Our mission is to help Hungarian creative enterprises become more competitive, strengthen their presence on international markets, and contribute to Hungary’s economic and cultural positioning.
Our strategy is built on four key pillars:
professional coordination, manufacturing development, education and talent development, as well as expanding the commercial and export opportunities of Hungarian products. Our programmes aim to ensure that every participant of the Hungarian creative industry — from emerging designers to internationally experienced businesses — can access high-level professional support.
Each year, we organise nationally and internationally significant events such as Budapest Central European Fashion Week, Budapest Design Week, Hungary’s longest-running design event, and the twice Red Dot-awarded 360 Design Budapest exhibition. We also represent Hungarian creators on international platforms: under the Budapest Select umbrella brand, we provide presentation opportunities in Milan, Paris, Dubai and other leading global creative industry centres.
A key priority of ours is the development of the domestic manufacturing sector and the renewal of vocational training, enabling creative industry enterprises to build stable, sustainable and innovative operations. Our mentoring programmes, incubation initiatives and export consulting services support the professional development, export readiness and international reputation of Hungarian brands.
Our long-term goal is to ensure that the core values of the Hungarian creative industry — innovation, craftsmanship, cultural heritage and contemporary design language — become integral elements of Hungary’s national image. We believe that the creative industries are not only cultural assets but also economic resources whose development significantly contributes to the success of domestic businesses and strengthens Hungary’s position as a leading creative hub in the region.
Since 1 April 2024, Creative Hungary has operated under the ownership supervision of the Ministry of National Economy.